Drawing inspiration from legendary artists such as Freddie Mercury, Paul McCartney and Jeff Buckley, AleX has developed a distinctive musical identity that blends powerful vocals, emotive songwriting and a genuine passion for live performance. While his roots lie primarily in rock, his versatility as a vocalist allows him to move seamlessly across a broad spectrum of styles and genres, giving his music a unique and dynamic edge.Over the years, AleX has built a strong reputation both as a songwriter and performer. His music has received recognition from BBC Introducing and has been featured on major rock radio stations around the world, including SiriusXM. 
 
A seasoned live performer, AleX maintains an extensive touring schedule and has appeared at some of the UK's most respected venues and festivals. His performances have included appearances at Victorious Festival, O2 Shepherd's Bush Empire and various BBC Introducing stages, where he has consistently impressed audiences with his powerful vocal delivery and engaging performances. His growing profile has also led to opportunities to share stages with a number of renowned artists, including Catfish & The Battlement, Tesla, Ash, The Hoosiers and The Subways. Through these high-profile support slots, AleX has gained valuable experience performing to audiences while further honing his craft as a live entertainer.
 
In early 2023 AleX announced an exciting new creative partnership with Brian Wheat, founding member and bassist of the multi-platinum rock band Tesla. Formerly performing under the name Violet Breed, the project marks the beginning of a bold new chapter in AleX's career. Together, they are creating and releasing original music that combines heartfelt, emotionally driven lyrics with a rich, powerful rock sound. The collaboration promises to deliver music that is both deeply personal and universally relatable, while bringing a fresh energy to contemporary rock audiences around the world. 
 
Violet Breed represents a powerful collaboration between Brian Wheat and AleX, bringing together decades of industry experience and a fresh perspective. Over the past five years, the duo have meticulously crafted a body of work rooted in personal experiences, blending honest and emotive storytelling with rich rock and pop influences. Drawing inspiration from iconic artists such as The Beatles, Paul McCartney, Queen and My Chemical Romance, Violet Breed has developed a sound that bridges generations while remaining distinctly their own.

The band's early releases have already generated significant international attention. Their debut singles have achieved impressive chart success, with "Awake" reaching No. 14 on the SMR Charts and No. 28 on the Mediabase Activator Chart, while "10 Years Sober" peaked at No. 24 and No. 36 respectively. "Endless Days" climbed to No. 18 on the SMR Charts and No. 37 on Mediabase Activator, while "Stay Away" reached No. 14 on the SMR Charts and No. 38 on Mediabase Activator, generating a total radio audience of more than 180,000 listeners.

Further recognition came when both "Awake" and "Endless Days" were featured on radio shows hosted by Joe Elliott of Def Leppard on SiriusXM and Planet Rock. Complementing their radio success, the band's first four music videos have collectively surpassed 960,000 views on YouTube, demonstrating a rapidly growing global audience. With strong chart performances, widespread radio support and an ever-expanding fanbase, Violet Breed continues to establish itself as one of the most exciting emerging acts in modern rock.