AleX is a versatile vocalist, songwriter and experienced live performer, drawing inspiration from artists including Freddie Mercury, Paul McCartney, Jeff Buckley, Queen and The Beatles. Primarily rooted in rock, his powerful vocal delivery and emotive songwriting allow him to work across a broad range of musical styles.

Career Highlights

•     BBC Introducing — music recognised and featured across BBC Introducing platforms.

•     International Radio — music featured on major rock radio stations worldwide, including SiriusXM and Planet Rock.

•     Joe Elliott / Def Leppard — Awake and Endless Days featured on radio programmes hosted by Joe Elliott.

•     Victorious Festival — live performance.

•     O2 Shepherd’s Bush Empire — live performance.

•     BBC Introducing stages — multiple live appearances.

•     Support performances — shared stages with Tesla, Ash, The Hoosiers and The Subways.

•     International chart success — multiple releases achieving significant positions on the SMR Charts and Mediabase Activator Chart.

•     Radio audience — Stay Away generated a radio audience of more than 180,000 listeners.

•     YouTube — first five music videos collectively surpassed 960,000 views.

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Violet Breed (Original Compositions) -

In 2023, AleX began a creative partnership with Brian Wheat, founding member and bassist of multi-platinum rock band Tesla, developing the project Violet Breed.

The collaboration combines AleX's contemporary vocal and songwriting approach with Wheat's decades of experience in rock music. Their original material blends emotionally driven storytelling with rock and pop influences, creating a sound designed to bridge generations.

Violet Breed's releases have achieved notable international recognition:

•     “Awake” — No. 14 SMR Charts; No. 28 Mediabase Activator

•     “10 Years Sober” — No. 24 SMR Charts; No. 36 Mediabase Activator

•     “Endless Days” — No. 18 SMR Charts; No. 37 Mediabase Activator

•     “Stay Away” — No. 14 SMR Charts; No. 38 Mediabase Activator

With international radio support, strong chart performances, high-profile live appearances and a rapidly growing digital audience, AleX continues to establish himself as a distinctive and ambitious artist within contemporary rock.